Oct 29 1999: An informal survey which asked advertisers how they spent their advertising budget finds that only 6 percent are spending more on online advertising than traditional media.   The survey found that while 19 percent of advertisers are spending even amounts of money on traditional media and Internet, 66 percent are spending more on traditional media.   The survey was conducted on an informal basis during Quicken's Parteners Summit and respondents were from a myriad of industries including telecommunications, e-commerce and financial services.   84 percent of companies who took part in the survey had experimented with online advertising other than banner ads, 41 percent had used rich media, 28 percent had used used micro-sites, 19 percent had used real digital vide and 59 percent had used email.   When asked why sponsorhip is increasingly becoming a preferred advertising option, 35 percent replied that the company benefits from the associated content, 34 percent said it allowed greater brand awareness and 12 percent said it was cheaper and 9 percent believed sponsorship deals were more flexible.